Mr Men’s Adam Hargreaves to celebrate new toy range with London Toy Fair appearance

Author and illustrator, Adam Hargreaves is heading to London’s Toy Fair this month to celebrate the launch of a new range of Mr Men toys.

The result of a partnership between the Mr Men brand owner, Sanrio and the wooden toy specialist, Jumini, the new line will feature some of the most iconic characters from the Mr Men and Little Miss universe.

Celebrating the launch, Hargreaves will be attending the show on Tuesday, January 23rd where he will produce and sign bespoke illustrations for visitors to Jumini’s stand GH25/26.

Jumini’s toy line has been designed to reflect the character traits of some of the most iconic names from the universe, include Mr Tickle and Little Miss Sunshine, as well as the Mr Men Little Miss property’s fit with the baby and toddler sector.

“Mr Men is a classic brand, loved by generations and the basic shapes and bright colours epitomised in the books will now feature in a gorgeous selection of My First Mr Men & Little Miss wooden toys, including a fabulous Mr Tickle Bead Maze and a stunning Mr Men Little Miss Shape Sorter,” said Julian Garner, owner of Jumini.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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