MTV-branded stationery and paper goods will be hitting a raft of High Street stores in the UK and Ireland, thanks to a deal between Nickelodeon and Blue Sky Designs.
The products – covering a variety of categories from binders and social stationery to pens, pencils and stickers – will be sold across a range of stores, including specialists and mid-tier retailers in spring/summer 2013, before launching to the mass market in 2014.
Price points will range from £1.99 to £24.99.
The fashion forward range incorporates bright, bold designs with a retro twist.
The agreement between Nickelodeon & Viacom Consumer Products and Blue Sky Designs runs until the end of March 2015.
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