MV Sports has signed the One Direction licence for a range of outdoor products targeting girls aged six plus.
The new line will consist of in-line scooters, skates, skateboards, bikes and accessories based on the all-conquering boy band, and is being hotly tipped by the firm.
“The wheeled category has been crying out for something vibrant, fresh and ‘now’ for this age group for a long time," said Phil Ratcliffe, sales and marketing director.
“There is a huge amount of latent demand waiting to be tapped."
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