Skinnydip is continuing to expand its licensing activity and tap into its core 18 to 30s market, striking up a new partnership with the contactless card protector brand, Myne Cards.
Myne Cards is a range of innovative, credit card-sized devices that offer complete protection over all contactless cards. The new partnership will see two new designs launch, with the signature Skinnydip prints Peachy and Cherubs.
Both designs are already hugely popular as Skinnydip phone cases, purses and bathing products.
“Licensing Skinnydip’s iconic artwork really means a lot to us. We wanted a license that resonates with in-fashion customers, reaching a demographic previously untouched by Myne Cards,” said Keith Milburn of Myne Cards.
“Skinnydip started as the ‘latest tech accessory’ with their phone cases, that was really relatable to Myne Cards as we hope to have a Myne Card for everyone.”
“We have focused our suite of licenses to be those with an engaged following on social media or online,” added Alex Milburn of Myne Cards, “offering a new way for companies to reinforce their brand with followers works for everyone, as we continue to educate the public on the need to protect their contactless cards.”
“We’re are really pleased with this new licensing deal. It’s in-keeping with our brand ideas – adding bold, fun prints to lifestyle products; making them unique,” stated Lewis Blitz of Skinnydip. “It’s great to be able to bring Skinnydip directly into customers wallets and handbags; keeping their card’s safe in style”
Skinnydip Myne Cards will be available from December 2019 on Amazon, select fashion, travel and boutique gift retailers, plus direct on MyneCards.co.uk and skinnydiplondon.com