Nando’s is launching an on pack promotion with its new Peri Peri Groove Cut Potato Chips, offering fans the chance to win gig tickets every day for 12 weeks.
The latest promotion aims to support the launch of the new look range and help drive sales in the lead up to Christmas.
The range of crisps under licence from Nando’s is produced by All About Food.
James Beaumont, marketing manager at All About Food, said: "Given the product name and the popularity of music with this target audience, it’s a well suited partnership.
"This concept was kicked-off this summer, with a successful programme of sampling at music festivals and the on-pack promotion has been shaped with tho in mind.
"Gig tickets will be given away every day for 12 weeks, keeping consumers coming back for Grooves, both on and off fixture."
The Nando’s Peri Peri Groove Cut Potato Chips are available in three flavours, Smokey BBQ, Spicy Chicken and Sizzling Hot and features promotional packaging designed to make ‘the product more stand out on the shelf.’
Beaumont added: "Strong flavours and a memorable crunch are what many male consumers are looking for when it come to crisps, and this is the perfect brand to deliver both.
"Get ready for Nando’s Peri Peri Grooves to turn up the heat in your store."