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NASCAR teams with iRacing to launch new simulation racing exhibition amid strong growth for NASCAR licensing

NASCAR and iRacing have come together to form a new eNASCAR iRacing Pro Invitational Series, a simulation racing exhibition that will feature some of the biggest names in the sport.

The new series will provide racing entertainment for sports fans across the leading motorsports racing simulation platform. A long-term licensee, iRacing is often used by NASCAR drivers to simulate track events as they prepare for their next race.

The move has been launched following the postponement of the planned NASCAR Cup Series as the world battles the ongoing coronavirus pandemic. Interest in NASCAR has been growing not only in the US but globally, according to the organisation, who cites an ‘exceptionally strong 2019 holiday season for NASCAR-licensed products,’ with double digit growth in the fourth quarter.

According to NASCAR, year to date sales continue to register double digit growth both trackside and on NASCAR Shop.

Coinciding with the launch of the new iRacing Pro Invitational Series, NASCAR has worked with its portfolio of licensing partners to develop and deliver a range of eNASCAR iRacing Pro Invitational products.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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