The National Geographic has partnered with the skate brand, Element to create a capsule collection with the aim of educating people about the world around them.
The partnership takes inspiration from the animal kingdom, as well as the physical universe, as it prepares for the launch of a curated collection of apparel and accessories spanning National Geographic’s image library and Element’s skateboarding photography.
The collection will consist of a full range of skateboard decks, grip tape, wheels and apparel and accessories that will include t-shirts, hoodies, baseball caps and jackets. The range will be distributed through Element stores and other action-sports retailers.
The collection will be available across EMEA markets.
In keeping with its commitment, a portion of the revenue generated will support the National Geographic Society’s work in the areas of science, exploration, conservation and education.