National Geographic launches space-themed extension to Clarks partnership

National Geographic has launched a special extension to its collaborative range of footwear with the shoe specialist, Clarks, building on a partnership that launched this year with the Clarks Kids X National Geographic line.

Celebrating the official 50th anniversary of the lunar landing this year, the partnership has added a limited-edition space-themed collection for kids and toddlers to the Clarks Kids x National Geographic range.

Two new shoes – Ath Geo and Scape Sonar – have been badged and coloured in three styles to celebrate three planets and three themes: The Moon Landing 1969 (orange), Earth Focus 2019 (silver) and Mars Mission 2033 (black).

Sustainability is a major feature of the collection that features flexible, lightweight soles to allow kids’ feet move naturally. On top of this, and in a small step towards future-forward styling, 50 per cent recycled polyester is used in the shoe linings, and 70 per cent of the Strobel construction of each shoe is recycled too.

In further pursuit of a sustainable planet, the one-piece shoe box is 100 per cent recyclable.

This launch follows the arrival earlier this year of the first Clarks Kids x National Geographic collection, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet. Tying in with National Geographic’s focus on sustainability, 16 pairs of the shoes in the collection are made from 100 per cent recycled bottles, using recycled cardboard and natural vegetable dye for the packaging.

Helena Mansell-Stopher, director consumer products, publishing and retail, National Geographic Partners UK, said: “This stylish extension to a wonderful, eco-friendly collection is perfectly timed and positioned to capture the thrill of the greatest moment in space exploration – and to encourage young people to dream of great space adventures still to come.”

The launch is part of a global, multi-year partnership between Clarks and National Geographic. A portion of the revenue generated by this and other National Geographic-supported Clarks collections will support the National Geographic Society’s work in the areas of science, exploration, conservation, and education.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Mojang’s Minecraft ‘hits new heights in Australia and New Zealand’ through Merchantwise Licensing partnerships

Mojang Studio’s hit video game franchise, Minecraft is ‘hitting new heights’ across the Australian and …