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National Hot Rod Association propels into new categories through latest licensing partnerships

The National Hot Rod Association’s official licensing agency, JRL Group, has secured three new NHRA licensing partnerships that look to propel the growing consumer products and licensing programme into new categories and distribution channels.

The three new NHRA licensees crossing the line this season are JH Design with a new range of apparel and outerwear, Holland Bar Stool for home decor bar stools, tables, and neon wall clocks, and Authentic Street Signs with its stainless steel signs.

“We are very excited about these new licensing partnerships as we continue to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for loyal NHRA fans,” said Andy Lieb, president of JRL Group.

The NHRA is one of the world’s largest motorsports sanctioning bodies. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under four seconds.

The 24 national NHRA race event schedule is from February to November and airs on Fox Sports and FS1.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

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