National Hot Rod Association speeds into collectables space with Castline and M2 Machines partnership

The National Hot Rod Association is speeding into the collectables aisle thanks to a new partnership with Castline that has witnessed the launch of a series of NHRA diecast collectable toy cars under the M2 Machines brand name. The new range made its retail debut at the US retail giant, Walmart earlier this month.

The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of drag racing and hot rodding. The NHRA fields race cars with over 11,000 horsepower that reach speeds of over 330 mph in just under four seconds.

Next year, the NHRA will mark its 70th anniversary.

“Castline Inc. and the M2 Machines brand is excited to be partnering with the NHRA,” VP of design, Sean Taylor said. “Having seen my first race at Pomona Raceway a 14-years old, I have been a lifelong NHRA fan. It is a dream come true to bring my passion for racing and its history into my M2 Machines designs.”

The nine-piece collection of vehicles will each be uniquely wrapped and skinned in NHRA branding. The series will feature a 1956 Ford F-100 Tow Truck, a 1957 Chevy Bel Air Gasser, a 1957 Chevy Sedan Delivery, a 1965 Ford Mustang Gasser, a 1966 Dodge Charger Gasser and 1969 Chevy COPO Camaro. The release will also feature three hard to find chase pieces that will keep collectors on their toes to hunt down.

Each individual piece will include nearly 30 individual parts as M2 prides itself on offering enthusiasts the most detailed and accurately replicated diecast models on the market in 1/64th scale.

“We are so excited to be working with Castline on a NHRA diecast collectibles program,” said Andrew Lieb, president of JRL Group. “NHRA continues to build on the relationship with fans that start when they are kids and we want fans of all ages to experience the high octane NHRA brand through a wide variety of Official Licensed Products.”

The NHRA licensing program continues to expand with a focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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