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Natural History Museum and Roald Dahl partner for new co-branded products

The Natural History Museum and The Roald Dahl Story Company have detailed plans for a co-branded product range that will bring many animals featured in Roald Dahl’s stories to life.

The range will span categories such as science kits, puzzles and games, paper products, craft and activity items, plush and apparel. It will all be aimed at boys and girls aged from five to 11.

By combining Roald Dahl’s humour, storytelling and love for the outdoors with the Natural History Museum’s knowledge of the natural world, the partnership aims to create a range of products that are fun, engaging and inspire a love of nature in children.

The designs will reference some of Dahl’s most iconic stories, including James and the Giant Peach, Fantastic Mr fox, The Enormous Crocodile and Matilda. The range will also highlight key themes to the Museum including helping animals to flourish in their natural surroundings, looking after the environment and educational learning.

Maxine Lister, senior licensing manager, Natural History Museum, said: “This collaboration with an enduringly popular children’s writer – and one who shared many of the Natural History Museum’s aims and ideals – is a major licensing initiative that, we believe, will educate, inspire and entertain children everywhere.

“We are absolutely thrilled to be partnering with The Roald Dahl Story Company on this fantastic product range.”

Stephanie Griggs, licensing and design director, the Roald Dahl Story Company, added: “We couldn’t be more excited to expand our partnerships with the Natural History Museum through this range of unique and educationally fun licensed products.

“Roald Dahl was a huge lover of the outdoors and this came through in abundance via his adored characters and stories. Natural History Museum will provide invaluable authenticity to the key themes and we are both equally enthused at getting children outside and discovering the natural world around them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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