Natural History Museum appoints TSBA as international licensing agency

The Natural History Museum’s mission to create advocates for the planet is set to be amplified to a global scale as the Museum announces it has appointed specialist brand agency TSBA as its international licensing agent.

The appointment of an international licensing agency will enable the Museum to expand its hugely successful programme around the world. Housing more than 80 million specimens, the Museum’s collection tells the incredible story of our planet’s natural history, which is also helping to unlock answers to the big issues facing humanity today. It is this invaluable IP and the Museum’s international reputation that TSBA will employ to build licensing partnerships that resonate with a global audience. The Museum will continue to run the UK licensing programme directly. 

Maxine Lister, Head of Licensing, Natural History Museum, says: “We are so excited to embark on this journey with TSBA. This is a significant milestone for the licensing programme as we seek to build brand awareness in international territories. We are delighted to be expanding the programme internationally to build relevant collections that will genuinely resonate with today’s consumers.”

Ian Mallalue, CEO, TSBA Group, says: “We are thrilled to be working with the Natural History Museum to extend their brand, and awareness of the invaluable work that they do, to a wider audience around the world. The calibre of partnerships already in place in the UK is a fantastic benchmark for the extension of the licensing programme into new territories.”

TSBA will be exhibiting at the Licensing Expo (booth F124) and available to meet with interested parties to discuss opportunities for the licensing of the Natural History Museum brand. Please contact enquiries@tsbagroup.com for more information or to book a meeting.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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