Latest deals include branded kitchenware, tofu products and co-branded vegetables.

NBC’s The Biggest Loser secures new licensing partners

Throughout the first half of 2014, NBC’s The Biggest Loser has partnered with a roster of licensees to develop new products to promote healthy living.

The new deals include partnerships with Kind Kitchen, House Foods, Duda Farm Fresh Foods and Grimmway Farms.

Kind Kitchen will develop a new range of The Biggest Loser branded kitchenware, including cookware, bakeware and kitchen accessories. The range will feature non-stick pans, woks, kitchen tool and gadgets, kettles and more.

House Foods, meanwhile will bring out a branded range of food such as Tofu Shirataki and Traditional Shirataki noodle products.

Completing the roster of new partners, Duda Farm Fresh Foods and Grimmway Farms will develop new co-promotional licensed food stuffs such as branded celery and carrots, designed to encourage the message of healthy eating.

These latest deals join an existing portfolio of licensees that includes the likes of Aerobics and Fitness Association of America and Digital Wellness LLC with ranges of branded fitness training products and digital content.

Alongside an array of events and resorts including The Biggest Loser Run Walk Race Series and The Biggest Loser Resort, a selection of The Biggest Loser books, clothing, DVDs and fitness equipment is available for sale via the NBC Experience store in New York.

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