NBCUniversal’s Brand Development division is celebrating all families and the happy chaos of parenthood with the launch of its infant and toddler brand, Welcome to the Universe Baby! – delivering modern, trend-driven collections inspired by fan-favourite NBCUniversal characters, stories and culture-defining moments.
“Welcome to the Universe Baby! embraces the joyful, light-hearted moments of parenthood and reflects the modern lifestyle and attitudes of today’s parents,” says Marc Low, senior vice president and general manager, global lifestyle, Universal Brand Development. “We’ve taken a fresh, uniquely Universal approach to the world of baby, offering style-driven designs that appeal to parents with irresistible character art and catchy editorial, inspiring them to share their fandom and passion with their own kids.”
With a rich portfolio of beloved global brands under one NBCUniversal banner, Welcome to the Universe Baby! features collections inspired by Universal Pictures and Amblin Entertainment’s Jurassic World, E.T. the Extra – Terrestrial and JAWS; DreamWorks Animation’s Shrek, Madagascar, How to Train Your Dragon and Kung Fu Panda; classic properties including Curious George, Felix the Cat and Woody Woodpecker, and much more.
Welcome to the Universe Baby! is launching throughout the summer and autumn in key international territories. In North America, a dedicated Amazon brand store will offer outfit sets and accessories from Bentex and Happy Threads, along with cosy blankets from Crown Crafts and an assortment of soft toys and books. In Europe, collaborations include trend-setting social brands such as Sleep No More and Cribstar, alongside apparel collections launching at major fast fashion retailers such as Kiabi, C&A and Reserved. In Mexico, El Palacio de Hierro is the exclusive launch partner, and in Brazil partnerships include offerings from Riachuelo, Grendene and Capricho, among others.
Bespoke collections will roll out in key international territories beginning spring 2022, with a global expansion across categories, retailers and partnerships continuing throughout 2023.