Licensing.biz

NECA founder Joel Weinshanker takes direct leadership of Rubie’s global business

Costume company Rubies has released the details of a deal that will see the company’s co-owner and managing partner, and founder of NECA, Joel Weinshanker, take over the direct oversight of the entire worldwide Rubie’s business.

In the new position, Weinshanker will look to harness the full power of over 1,000 Rubies employees around the world to maintain the firm’s position as a leader and innovator in the design, manufacture, and distribution of costumes globally.

The Rubie’s boss will rely on his many years of experience as the founder of the National Entertainment Collectibles Association (NECA) – a leader in the licensed consumer products industry – to carry out the role.

Rubie’s is the largest costume designer, manufacturer, and distributor in the United States. Following a  recent asset purchase acquisition in October 2020, Rubie’s is now owned by Joel Weinshanker, funds  managed by Atalaya Capital Management LP, and members of the Beige family, which founded the  company in 1950.

The original Rubie’s Costume Company was founded 70 years ago by Rubin and Tillie Beige in Queens, New York. In addition to costumes for Easter, Mardi Gras, St. Patrick’s Day, Christmas, New Year’s Eve,  bachelorette parties, and more, its assortment of licenses includes Marvel Comics, Star Wars, Jurassic World, Star Trek, DC Comics, Barbie, Disney, Elvis Presley, Stranger Things, and more.

Rubie’s costumes are sold by retail partners across the US, Canada, Mexico, Europe, South America, Asia, and Australia.

Weinshanker’s  leadership at NECA has grown the company into a world-class retailer with permanent sections in Walmart and Target. Rubie’s currently has the capacity to distribute thousands of wholesale and over  100,000 B2C orders each day, and Weinshanker says he ‘looks forward to further enhancing Rubie’s  position as the only truly full-service global Halloween manufacturer and distributor in the world with even more omni-channel retailing capabilities.’

“The future remains bright at Rubie’s. We will continue to be the market leader in the Halloween, Dress Up and Carnival space. There is only once place like home for dress-up and cosplay – Rubie’s,” said  Weinshanker.

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