Corus Entertainment’s Nelvana Enterprises has announced it has signed agents in Europe and the Middle East to lead the licensing and merchandising programme for Little Charmers in their respective territories.
The new agents include LDI, a licensing and merchandising agency for representation rights in Israel and J&M Brands, which serves the Benelux market, for rights in the Netherlands and Flemish speaking Belgium.
“We’re delighted to have teamed up with these successful licensing agencies on Little Charmers,” commented Antoine Erligmann, co-head, Nelvana Enterprises. “The expertise and partnerships that LDI and J&M Brands carry will extend the Little Charmers experience to kids and fans in Europe and the Middle East through strong merchandising programs.”
Over the past few months, the popular brand has continued to grow its licensing program in North America. Some of the top tier licensing partners include Scholastic, The Bentex Group, Thermos, Rubie’s Costume Company, Baby Boom Consumer Products and Accessory Innovations.
Little Charmers, produced by Nelvana and Spin Master, takes place in the land of Charmville where three Charmers-In-Training embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.