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Nelvana drives success for Trucktown with new global licensing agents

Corus Entertainment’s Nelvana has appointed 14 new licensing agents for its CGI animated series Trucktown.

Each of the new partners will represent the property on a wide-ranging consumer products program, which will span across Europe, Asia, the Middle East and South America.

Some of the new partners include the likes of Big Star, France TV Distribution, MON Licensing, B-Rights Iberia, Empire Multimedia Corporation and more.

“We are thrilled with the traction Trucktown has received around the globe and look forward to building on the success of the property,” said Pam Westman, head of Nelvana Enterprises.

“Each of our international agents will help us create a winning licensing program that will offer Trucktown fans exciting new ways to immerse themselves in the standout brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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