Nelvana inks deal with Grey Matter and United Talent Agency for pre-school series

Nelvana has announced plans for a new pre-school series in partnership with Grey Matter and United Talent Agency, named Happy Art Happy Life (working title).

The series was unveiled at the Kidscreen Summit and will be based on the works of Miami-based artist Romero Britto.

Executive produced by Grey Matter’s Lawrence Grey and Ben Everard, and written by Emmy Award winner Judy Rothman Rofé (Madeline), the sketch show follows Romero and his ensemble of artist friends belnding live action, animation, and remote videos to introduce young audiences to the colourful world of the visual arts, while celebrating diversity and promoting inclusiveness.

“We are thrilled to work with Grey Matter and UTA to share Romero Britto’s signature and dazzling visions with young audiences,” said Athena Georgaklis, head of development at Nelvana Studios.

“His inspirational art serves as a profound reminder of the limitless world of creativity, and we’re proud to show children that art lives and breathes everywhere – especially from within.”

"I hope my story and my colors can inspire kids and families to make the world a better place,” added Romero Britto. “I’m excited to bring my art to life on screen and share it with children around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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