Corus Entertainment’s Nelvana has secured a raft of new licensing partner for its hit animated series Little Charmers.
Under the new partnerships, the property will make new tracks in the outdoor toys, gift, food, jewellery and collectables markets.
Leading the charge, Stoneridge Cycle Ltd will develop a line of branded bicycles, scooters, skateboards, online skates and protective gear across Canada, while The Tin Box Company is onboard for decorative tins and tin storage.
Meanwhile, Pamson Pacific Enterprises will produce a line of outdoor seasonal toys, Primary Colours Corporation will deliver cookies, fruit snacks and stationery items, Jacmel Jewelry for jewellery and MediBadge Inc will develop a line of stickers and sticker sets.
The latest partners join a burgeoning portfolio of Little Charmers licencees, including Spin Master who launches a master toy line featuring mini figures, plush, dolls and role play items for kids this summer.
Partners for publishing, apparel and accessories, lunch kit and cake décor also feature.
Produced by Nelvana and Spin Master, Little Charmer takes place in the land of Charmville and follows three ‘Charmers-in-training’ and their adventures.