NEWS

New Angry Birds consumer products programme to accompany Netflix series

Published on: 16th December 2021

Ahead of the global debut of Angry Birds: Summer Madness on Netflix on 28 January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans of the popular franchise.

The 32 x 11-minute and 4 x 22-minute special episodes is the latest collaboration in a long-term partnership between Rovio and independent entertainment company CAKE, which includes international distribution rights to Rovio’s expanding library of non-dialogue shorts.

Angry Birds: Summer Madness will see sparks and feathers fly when a teenage Red, Chuck, Bomb and Stella spend a wild summer together with other Angry Birds at Camp Splinterwood. Explosive antics, improbable pranks and crazy summertime adventures will see the birds pushing boundaries and breaking all the rules while fending off the brash, obnoxious Pigs on the other side of the lake.

IMG has signed deals across core categories including apparel, QSR, confectionery and promotions in location-based experiences in the US and Europe and is now targeting other licensees in key categories including F&B, promotions, apparel, plush, hardlines and more.

Sam Barker, Senior Licensing Director at IMG, says: “Following the global success of the movies, Angry Birds: Summer Madness marks an exciting new step in Rovio’s evolution of this iconic franchise and is a fantastic opportunity for brands and licensees to become part of it. The new series promises to deliver a fresh perspective on these globally loved characters, and even more fun for fans, with the same humour of the movie franchise.”

 

RECENT ARTICLES

Zuru announces the launch of Zuru Studios

Loungefly reveals new high-end fandom accessory line

Get involved in our Licensing World May feature

Another sensational year for Pokémon Trading Card Game

Spongebob Fugglers to arrive at The Entertainer

New Lego Duplo Peppa Pig sets revealed

Alton Towers unveils Bluey themed hotel rooms

Pip and Posy returns to big screen with new cinema experience

Playmates unveils new line of Mutations Mix ‘N Match

Blippi joins forces with Tonies for Toniebox