New global deals see emoji license plates in Australia and underwear collections in Italy

Drivers in Queensland can now display their passion for the emoji brand with personalised number plates, while Italian fashionistas can wear their own favourite emoji icon on a range of underwear, home wear and pyjamas.

It’s all part of a the latest sweep of international deals secured by the emoji company as it continues to build its global network of licensing partners across the lifestyle and fashion sectors.

Through a deal brokered by Merchantwise Licensing with Personalised Plates Queensland, Australians can now add emoji characters to their vehicles. It’s a world-first concept that will see a range of the five most popular emoji designs now available to drivers who can mix three letters and two numbers on white on black design, with their choice of emoji character.

“We are excited about this meaningful partnership Down Under,” said Marco Hüsges, CEO of the emoji company. “This partnership is another perfect example for the band width of the emoji brand and underscores its endless licensing opportunities.”

PPQ’s general manager, Taylor Clifford, added: “With demand for personalised plates continuing to rise, we knew that we had to give our customers more ways to differentiate themselves when they’re on the roads and let their personalities shine through.

“We’re thrilled to offer our customers a new, fun way to customise their car, which is reflective of their personality. We can’t wait to see how Queenslanders express themselves and start to see their new plates out there on the roads.”

Meanwhile, in Italy, emoji’s Italian licensing agent Maurizio Distefano Licensing has secured a new agreement with Tezenis Calzedonia Group, a network of stores featuring underwear, home wear and pyjamas for men, women and children.

A new deal will see the launch of a capsule collection dedicated to the popular icons.

Tezenis is a major brand in Italy with a strong international presence in more than 500 stores in over 18 countries.

Tezenis has enjoyed particular success with underwear and home wear collections aimed at young men and women as well as kids. The emoji brand manages to mirror this appeal, fitting nicely with the Tezenis style.

Michela Marchese patti, CEO of MDL, said: “Finding an appropriate partner to bring emoji to pyjamas, underwear and socks categories has long been an ideal for MDL.

‘Thanks to the professionalism of the TEzenis team that dream has been realised. Tezenis has been able to enhance this property, expressing its maximum potential in these important categories. We are sure that the emoji collection from Tezenis will be very popular with homewear buyers and gift givers everywhere.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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