Boo – The World’s Cutest Dog is on its way to international stardom as Knockout Licensing appoints new global sub-agents for the pampered pooch.
Tact Communication Inc will manage the canine’s programme across Japan, Lucci ™ Brand Extension and Licensing across Italy, Fama Licensing for Brazil and Istanbul Lisans across Turkey.
The new deals follow recent signings including Caroline Mickler in the UK and Eire, Graham Allan Company Pty Ltd in Australia and New Zealand, and M.J.A. Licensing in France.
Boo now has over 9 million fans on Facebook.
"Social media is a tremendously effective platform for building a property’s popularity around the world, relatively quickly," explained Knockout Licensing co-president, Tamra Knepfer.
"Given the success of Boo in the US and with so many fans in international markets, the time was right to continue to expand Boo globally, working with wonderful agents on the ground in key markets.
"After all, Boo isn’t just an American phenomenon, he is the World’s Cutest Dog."