eOne adds new partners to growing line up

New licensees announced for Peppa Pig as eOne prepares Benelux retail launch

Entertainment One (eOne) has announced a raft of new licensees for Peppa Pig in Benelux.

eOne has unveiled partners in key categories such as publishing, apparel, and accessories, homewares and stationery.

With merchandise poised to launch at retail in Benelux this year, eOne’s licensing agent in the territory, License Connection, has been busy assembling a strong line up of partners for the pre-school brand. These include The Cookie Company for apparel and nightwear, Uitgeverij Unieboek Het Spectrum for publishing, Big Balloon for magazines and activity books, Vadobag for bags and umbrellas, Character for bedding, Jumbo for games and puzzles and Interstat Social for stationery and gifts.

eOne in Benelux is handling DVD distribution and the first Peppa Pig DVD title will launch in April 2013. Big Balloon’s first line of storybooks debuted in the market last week with further publishing titles to follow throughout the year. All other categories, including toys, will hit retail from September 2013 in time for Christmas.

The retail rollout will be supported by a dedicated Dutch website for Peppa Pig which will go live this Spring and a national TV advertising campaign from August. Additional brand awareness will be raised through the release of a Peppa Pig app and a schedule of character costume meet and greets with BoekenTheater.

Ami Dieckman, Licensing Manager at International at Entertainment One commented: “There has been great enthusiasm for Peppa Pig in Benelux and as a result we have a fantastic roster of licensees across a number of key categories. This means that there will be a really strong range of licensed merchandise to create maximum impact when it launches at retail this year.”

Peppa Pig airs on Nickelodeon in Benelux where it has rapidly become a family favourite amongst audiences and its popularity saw it become the 4th highest rated show on the channel in 2012.

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