KISS frontman launches Royals & Rebels brand.

New lifestyle brand from Paul Stanley signed by Epic Rights

KISS frontman Paul Stanley is launching his own lifestyle brand – Royals & Rebels – with Epic Rights searching for partners at the upcoming Licensing Expo.

Epic Rights has been charged with building the Paul Stanley: Royals & Rebels brand into a licensing programme, including men’s fashion apparel and accessories, footwear, food, spirits, home décor, cookware and more. It is likely the brand will debut at retail in autumn 2016.

"Paul is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivalled in the music industry," said Dell Furano, CEO of Epic Rights. "His creativity, marketing savvy and personal style truly sets him apart."

Stanley added: "Over the years, Dell and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with Rock & Brews and my paintings.

"I am excited to watch Dell and Epic Rights’ great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come."

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