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Penguin Children's introduces new function to latest publishing release.

New Skylanders Swap Force Official Guide to feature Augmented Reality function

Penguin Children’s will be introducing a new Augmented Reality function in the newest title in its official Skylanders series from Puffin.

Skylanders Swap Force: Master Eon’s Official Guide (£7.99) is being billed as the ultimate companion to the third instalment in the Activision video games franchise.

Readers are guided through the heroes, villains and places to be found in the game and then, by scanning a Zapp code on each character profile with their smartphone or tablet, can swipe through all 256 Swap Force character combinations, adding an extra dimension to the reading experience.

"Skylanders Swap Force is synonymous with the toys to life phenomenon and so it is important for us to echo that fantastic innovation in our publishing," explained Juliet Matthews, publishing director for media and entertainment at Penguin Children’s.

"With the latest Master Eon’s Official Guide, children are able to access an entirely new dimension within their reading experience. Zappar is a slick, user friendly app that is free to download and allows readers to engage with the characters on a deeper level as well as bringing the Official Guide to life, offering an incredible synergy with the Skylanders brand."

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