Nick Jr and Nickelodeon Viacom Consumer Products are launching the Nick Jr. Adventure Centre this summer.
The new initiative will offer families and pre-school children the chance to play and learn with the Nick Jr’s ‘big five’ properties at selected retailers across the UK this June.
Blaze and the Monster Machines, Nella the Princess Knight, PAW Patrol, Rusty Rivets and Shimmer and Shine will each have dedicated play stations in a Nick Jr dome titled the Adventure Centre in order to increase affinity with the Nick Jr brand.
Attendees will be incentivised to share photos on Instagram to win prizes while a product display will give participants the chance to play with Nick Jr toys.
Activities will include the Blaze Axel City Garage, Nella Friend Match Transformation, PAW Patrol Chase Race and PAW Marshall Rescue, Rusty Rivets Lab and Shimmer and Shine Wishing Studio.
“Play is central to the Nick Jr brand and what better way than for families to share a memorable experience with their favourite shows through some fun activities,” said Mark Kingston, SVP Nickelodeon and Viacom Consumer Products.
“The Nick Jr Adventure Centre equally encourages positive immersion with our brands and will ultimately bolster sales of our consumer product range for our collaborating retail partners.”