The Nick Play app has launched in Australia.
One of the first global territories to launch the app as part of Viacom’s Play Plex model, Nick Play offers Australian kids access to hundreds of Nickelodeon-themed videos, original short-form animations, newly created games, as well as full-length episodes of Nickelodeon’s biggest hits and current top shows via Foxtel.
Nick Play features a tile layout that can be swiped in any direction and will include new content daily, which kids can favourite shpws and watch whenever they want.
The app, boasting over 320 videos at launch, also offers a range of interactive elements including a Do Not Touch button that triggers an array of disruptive comedy and surprises.
A mystery box element on the homepage has been designed to include specialised messaging for Nickelodeon highlights or sponsor integrated campaigns.
“Nick Play provides yet another opportunity to connect with our current and new audiences in a safe environment parents can trust," said Jihee Nam, vice president and general manager of Nickelodeon Networks Australia and New Zealand.
"We have listened to what kids want and have created original short-form content that is true to our brand values of being irreverent, funny and entertaining.
“With Nick Play, we have the flexibility to create original, unique content that can be accessed by kids no matter where they are. Our dedication to constantly innovate across all of our platforms means that we can provide viewers with a different experience every time they connect with our brand."
The app will be available on both iOS and Android.