Nickelodeon is among a swathe of entertainment companies to plough $15 million into the emerging gaming platform, eSports.
The funding arrives as part of a new relationship with eSports veterans, Super League Gaming, famed for its efforts in organising tournaments typically around titles such as Leagues of Legends.
Super League Gaming also specialises in more child-friendly events such as Minecraft competitions.
We are excited to enter the world of esports through our relationship with Super League, which has a loyal and growing fan base of kids,
said Nickelodeon’s EVP of digital and new business, Matthew Evans.
“Nickelodeon is interested in eSports because gaming is an important passion point for kids today, and forging this partnership with Super League puts us at the forefront of where kids will be playing next.”
Nickelodeon now joins investors such as DMG Entertainment, Toba Capital and Cali Group for its Series C round.
Super League Gaming reports it has now raised more than $28m in total since it was founded in 2014.
ESports is exploding in popularity around the world, but the current landscape is lacking an open, easy access point for aspiring gamers and enthusiasts to connect and participate
said CEO Ann Hand.
“With our online and live in-person events, we are leading the way in bringing gamers to eSports in a safe, fun and socially rewarding way. Our city-based clubs add a sense of belonging and fandom currently missing from eSports.”