The UK nutraceutical manufacturer, ParkAcre has launched its new PAW Patrol and SpongeBob SquarePants vitamin ranges for kids across the country, made available exclusively at Holland & Barrett. The new range encompasses Multivitamin Fizzy Drinks and vitamin Chewables, developed to support the all-round health of young children.
Designed for pre-school kids, the PAW Patrol range features the rescue pups from the hit series produced by Spin Master Entertainment and broadcast on Nickelodeon. Meanwhile, for slightly older children, the SpongeBob SquarePants range has been inspired by SpongeBob’s nautical adventures under the sea in Nickeldeon’s hit animated television series.
The launch marks the start of ParkAcre’s partnership with ViacomCBS to bring its beloved characters out of Adventure Bay and Bikini Bottom and into the homes of kids everywhere. As the UK’s leading health and wellbeing store Holland & Barrett will be stocking the range in-store and online, with full exclusivity until the end of 2020.
“We are so excited to be launching both these ranges today with ViacomCBS,” said James Caseley, commercial director at ParkAcre.
“At ParkAcre we strive to create the highest quality vitamins, minerals and supplements, and we believe that PAW Patrol and SpongeBob SquarePants are the perfect brands to bring these products to life. During these uncertain times we hope that combining our expertise with these beloved characters will keep both parents and their kids happy and healthy.”
Mark Kingston, senior vice president, international, ViacomCBS Consumer Products, added: “These new vitamin ranges capture the fun and adventure of PAW Patrol and happiness and humour of SpongeBob SquarePants. We’re always looking for new ways to reach our fans and this product is one that will appeal to kids and parents alike.”
Sophie Rose, director of VHMS, Holland & Barrett, added: “As the UK’s leading health and wellbeing store we are delighted to be the exclusive UK launch partner for the new PAW Patrol and SpongeBob SquarePants vitamin ranges. Recently we’ve seen a significant rise in the demand for kids’ vitamins, and this range is the perfect way to get children excited about vitamins.”
The PAW Patrol range includes a selection of tasty Apple and Blackcurrant flavoured products, including a Multivitamin Fizzy Drink and a range of vitamin Chewables: Multivitamins; Bones and Teeth; Immune Support; and Vitamin D.
Meanwhile, bringing a slice of SpongeBob’s pineapple-under-the-sea to the new range of vitamins, the range includes, a Tropical flavoured Multivitamin Fizzy Drink and a range of Orange and Pineapple flavoured vitamin Chewables: Multivitamins; Brain Formula; Immune Support; and Vitamin D.
To give parents a helping hand both ranges are vegan and vegetarian approved, as well as gluten-free, GMO-free, lactose-free and contain no added sugar, artificial colours, flavours or preservatives. They are also certified Made in Britain and PETA UK certified as cruelty-free.