Nickelodeon UK & Ireland has signed a long-term partnership with The Football League to produce Nick Kicks, a new live-action football programme covering all 72 clubs of the Football League.
Each week, Nick Kicks will feature highlights and funny moments from across Championship, League 1 and League 2 matches.
In addition to the packages, Nick Kicks will take viewers behind the scenes of the Football League with visits to local clubs and kids will be given the chance to experience what it is like to be a football manager or player for the day at their favourite clubs.
SpongeBob SquarePants will also play a part in the series as he takes on various club mascots in weekly challenges.
“We know that UK kids love football whether it’s played in stadiums or in the back garden so it is brilliant to be producing a series that will bring families a Nickelodeon take on the nation’s top sport," said Alison Bakunowich, VP, head of editorial, Nickelodeon UK & Ireland.
"Nick Kicks is going to be funny and will give fans a unique look at their favourite clubs and players,”
Nick Kicks launches on Nicktoons at 8:00 am on Saturday, February 6th, the 22-minute show will run for 18 episodes ending on June 4th.
As well as covering the rest of the 2015/16 season, the series will air across the 2016/17 and 2017/18 seasons.
In total, Nickelodeon UK & Ireland has committed to producing over 100 episodes of the series across the three seasons.
ITN Productions is co-producing the series, and will be providing specially created clips and highlights packages specifically for Nick Kicks, rather than just using footage already delivered for Football League Tonight on C5.
Shaun Harvey, chief executive of The Football League, added: “Offering a fun insight in to life at clubs up and down the country, Nick Kicks will help us to engage and inspire a new generation of Football League fans.
"We look forward to working with Nickelodeon on Nick Kicks in what is another exciting first for The Football League.”
Nick Kicks is being supported by an extensive marketing campaign that will see promotional spots for the series air on Nickelodeon’s own network of channels as well competitor channels and online, across Youtube and various games-related sites.