Nickelodeon and Viacom Consumer Products has launched a campaign to get the likes of TMNT, Sponge Bob and Paw Patrol at the top of kids’ wish lists this Christmas.
With a focus on increasing the consumer visibility of its brands in the run up to the festive season, selected product will be used across a number of licensees to boost awareness for some of the firm’s hit brands.
Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Dora and Friends: Into the City and Paw Patrol will all feature in the campaign.
“We are concentrating on supporting our brands in this crucial period for the benefit of all of our licensees,” said Marianne james, NCVP vice president UK and Ireland and European retail sales and marketing.
“We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s, plus a few adults’ Christmas wish list this year.”
The Nickelodeon UK Network I now available in over 13 million cable and satellite homes, reaching more than 10 million viewers a month.