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Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown.

Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s Clues & You, Bubble Guppies, and more, and will serve as an additional resource for parents while providing appropriate and directed information through short form videos, downloadable activities and social content.

Elements of the initiative will be aggregated for easy access on a central online destination at NickHelps.com

Additionally, Noggin – Nickelodeon’s direct-to-consumer interactive learning service for preschoolers – will be offered for free for three months starting next week to millions of kids in need through the help of national partner organisations, including the National Head Start Association and First Book.

Noggin’s free trial period will also be extended to 60 days to all new subscribers, effective at the end of the month.

The ad-free educational content on Noggin currently includes over 1,000 iconic, full-length episodes, short-form videos, and hundreds of interactive learning games and ebooks.

#KidsTogether’s content will be available across Nick’s screens starting today and ramping up through the rest of the week and beyond. It will feature:

#KidsTogether will roll out domestically today across Nickelodeon’s portfolio of platforms and then extend to Nick’s international markets, as well.

Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and Ad Council’s recently announced #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment.

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