Nickelodeon International has launched two apps:Dora’s Worldwide Adventure andNick Football Champions.
Drawing on Dora the Explorer’s legacy of exploration, the Dora’s Worldwide Adventure app introduces preschoolers to geography, inviting them to learn and celebrate different cultures.
At launch, players can explore seven different countries via the app, including Australia,Brazil, China, Italy, Japan, the UK and the US.
To kick off the football season, the new Nick Football Champions app is a fast-paced, 8-bit-themed football game that invites kids to score goals as one of their favourite Nickelodeon characters.
“Both of these new games tap into what’s important to our audience,” said Kate Sils, vice president, Multiplatform and Brand Engagement, Nickelodeon International. “Our research shows 89% of kids ages 6-8 are curious about the world. We createdDora’s Worldwide Adventure with that global interest and curiosity in mind.
“Similarly, we know that football is the most watched sport of parents with children. So we’re excited to connect our iconic characters with such a globally beloved sport inFootball Champions – the ultimate Nick style football tournament.”
Both apps join Nickelodeon’s portfolio of 50+ international apps, includingNella the Princess Knight: Kingdom Adventures, which has amassed nearly 2 million downloads worldwide, and the Sky Whale app, which offers augmented reality capabilities and has amassed more than 10 million downloads outside of the US.
While Nickelodeon’s latest app releases are encouraging kids to interact with their smartphones and tablets, they come amidst an ongoing discussion surrounding children’s use of technology.
Earlier this week, The UK culture secretary Matt Hancock told The Guardian that ‘it’s very difficult to parent in the digital age,’ but dismissed suggestions that the UK government should intervene more directly to control the exposure of children to new technology.
Dora’s Worldwide Adventure is available for download for $3.99 USD.Nick Football Champions is available for free download. Available in 12 languages, both apps are available to download in markets outside of the US via iTunes, Google Play and Amazon stores.