Nickelodeon ramps up Rainbow Rangers with increased broadcast of the pre-school hit

Fans of Rainbow Rangers rejoice – Nickelodeon has upped the ante and increased the broadcast of the popular Genius Brands International original pre-school series to 26 airings per week.

Nick Jr. now airs Rainbow Rangers Monday to Friday with four airings per day, and six airings on the weekends.

The animated action-adventure series premiered on Nick Jr. in November 2018 with five airings per week and, according to the firm, has consistently achieved high ratings with its target demo of Girls aged two to five. The additional airings of Rainbow Rangers, which represents a five-fold increase (400+ per cent), are complimented by content available via video on demand platforms and the brand’s robust YouTube channel.

“From the beginning, we knew we had a special and unique new series for pre-schoolers that delivers values-based entertainment for children around the world. Needless to say, leading broadcasters like Nickelodeon don’t make schedule changes of this magnitude without good reason, and we are thrilled that they continue support Rainbow Rangers heading into year two,” said Andy Heyward, chairman and CEO, Genius Brands.

“The series is airing in the US and internationally, and we have several hundred product SKUs planned for rollout at retail in 2020. As I have said many times, we are on track to build a new heavyweight pre-school brand, which we anticipate to peak within the next two years.”

In the international market, Rainbow Rangers season one debuted last summer across Latin America on Nickelodeon LatAm, as well as  in Italy, on Cartoonito. Genius Brands is currently in negotiations with key broadcasters and licensing agents worldwide. 

Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world.

The series boasts a unique and highly-accomplished team of creators from the animated motion picture and television worlds, including Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield, and New York Times Bestselling author and Emmy Award-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials),  who serves as head writer and co-creator.

Multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands’ Chairman and CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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