Nickelodeon has expanded upon its relationship with Netflix with a new, multi-year deal that will see the network create and produce original animated feature films and TV series based on new and existing IP.
It’s a deal that patches a relationship that came to an end a few years ago, when Nickelodeon pulled its licensing deals from the streaming giant. The new partnership extension was detailed this week.
The partnership was revived a couple of years ago with a few deals for live action Avatar: The Last Airbender series and deals for Rocko’s Modern Life, Invader Zim, The Loud House and Teenage Mutant Ninja Turtles.
“Nickelodeon has generated scores of characters that kids love, and we look forward to telling wholly original stories that re-imagine and expand on the worlds they inhabit,” said Netflix VP original animation, Melissa Cobb.
“We’re thrilled to continue collaborating with Brian Robbins, Ramsey Naito, and the creative team at Nickelodeon in new ways as we look to find fresh voices and bring bold stories to our global audience on Netflix.”
The deal arrives as a swathe of new subscription streaming services land on the scene in Disney+, Apple TV+and soon HBO Max.
“Nickelodeon’s next step forward is to keep expanding beyond linear platforms and our broader content partnership with Netflix is a key path toward that goal,” said Nickelodeon’s president, Brian Robbins.
“The Nickelodeon Animation Studio is home to the world class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially.
“The ideas and work at our studio are flowing, and we can’t wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world.”