Nickelodeon has joined a top tier line-up of launch partners for Entertainment One – now technically Hasbro’s – new animated pre-school series, Ricky Zoom. Nickelodeon will begin airing the series across the US from September 9 this year.
A growing list of global FTA, PAYTV and VOD platforms are lining up to debut the latest pre-school property from Entertainment One across multiple territories, including Super RTL(Germany), Clan TV(Spain), Gulli (France), RAI (Italy), Youku (China), and Discovery Kids (Latin America) with further deals in the pipeline.
“The US will play a key role in the rollout of Ricky Zoom around the world,” said eOne’s Monica Candiani, EVP international content sales, Family & Brands. “Securing a broadcaster of this calibre in this crucial market is a reflection of the high quality animation and storytelling that people have come to expect from an eOne show and we’re delighted to strengthen our long standing relationship with Nickelodeon.”
As anticipation builds for the broadcast launch, eOne is also readying the release of the brand’s first official app which will launch in line with broadcast dates to give fans the opportunity to engage with the characters between episodes. Ricky Zoom: Welcome to Wheelford will feature mini-games and interactive playgrounds so kids can explore the new and wonderful world of Wheelford.
It was announced this week that the global toy maker Hasbro will purchase Entertainment One for $4bn in a move to bolster its own pre-school offering with some of the biggest IP in the space, including Peppa Pig, PJ Masks, and the ready to launch Ricky Zoom.
Hasbro has indicated that it will move a significant portion of eOne’s toy business in-house, as well as use its properties to enhance its own licensing and merchandising operations.
What this means for existing toy partners for brands such as Peppa Pig and PJ Masks remains to be seen.