Nickelodeon & Viacom Consumer Products are collaborating with London-based designer Beatrix Ong MBE on a luxury SpongeBob SquarePants line.
The range will span accessories, home ware and apparel and including wallets, purses, make up bags, mobile phone covers, notebooks, bed linen, crockery, shirts, caps, dresses and swimwear.
The products are set to appear at retail in spring/summer 2015.
“Anyone who knows me well, knows I love SpongeBob,” said Ong.
“The collections will imbue some of SpongeBob’s fun sensibility into high fashion products; being able combine two of my favourite things in this way makes this project an absolute joy and an honour to work on.”
The five-year agreement will see the designer release a luxury Toile de Jouy collection of products in selected retailers and international territories including Europe, Asia and North America.
A separate core collection will also be developed.
“Beatrix Ong is a phenomenal designer and we know that through her vision, SpongeBob is set to be interpreted in ways that he never has been before and we cannot wait to see the results of our collaboration,” said Mark Kingston, GM and SVP Nickelodeon and Viacom Consumer Products EMEA & Australia.
“SpongeBob’s had quite the fashion-forward year and we are so pleased that Beatrix will be putting her own spin on one of Nickelodeon’s most recognisable characters.”