Nickelodeon teams with the NFL and King Saladeen for SpongeBob SquarePants Junk Food clothing range

ViacomCBS Consumer Products has struck up a new partnership with the NFL and Junk Food Clothing to launch an NFL x SpongeBob SquarePants Junk Food Collection by King Saladeen. The collection will feature apparel designed by the popular Philadelphia artist, King Saladeen.

Launching today, the collection of styles includes short sleeve t-shirts and hooded fleeces for adults and children by King Saladeen, inspired by the popular animated duo, SpongeBob SquarePants and Patrick Star with designs and logos of the NFL and its clubs.

The launch arrives in support of the special slime-filled presentation of the NFL Wild Card Game on Nickelodeon, airing Sunday, January 10th.

“We are thrilled to produce a collection of apparel in partnership with Nickelodeon, Junk Food Clothing and King Saladeen,” said Rhiannon Madden, VP of consumer products, NFL. “The collection showcases a unique combination of styles and inspirations that will surely excite fans of all ages ahead of the NFL Wild Card Game on Nickelodeon.”

Jose Castro, senior vice president, licensing collaborations and specialty retail, ViacomCBS, added: “The partnership between the NFL, SpongeBob SquarePants, Junk Food and King Saladeen represents the best in fan culture.

“The collection channels the fun, frenetic and fantastical feelings when art, sports and pop culture collide.”

King Saladeen, said: “This collaboration is the perfect mix of Art & Sports to start a brand-new fan in both worlds. They both teach patience and Teamwork while having fun; Every kid needs to experience that. Hopefully this sparks a new level of creativity for the next generation.”

The collection is now available at NFLShop.com, SpongeBobShop.com, Fanatics.com, JunkfoodClothing.com, participating Lid’s stores, and King Saladeen’s online store.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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