Nickelodeon Viacom Consumer Products has teamed with United Colors of Benetton for a new children’s apparel collection featuring Spongebob Squarepants and Teenage Mutant Ninja Turtles.
First products to roll out will feature Spongebob Squarepants and will be available from July.
Items will include t-shirts, pajamas and intimates, although the range could be extended to include accessories (cosmetic bags, backpacks, jewellery, hair accessories, belts, scarves, gloves), apparel (jackets, tops, pants, shorts, skirts), footwear, headwear and a variety of homewares and stationery.
Products will be available in Benetton stores in major countries and territories across Europe and the rest of the world (excluding the US). In Asia, limited products are available in China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.
"Benetton is one of the world’s leading fashion retailers, with an excellent reputation of creating accessible styles for the whole family," said Ron Johnson, EVP of Nickelodeon Viacom International Consumer Products. "We are sure the combination of their great design and Nickelodeon’s favourite characters will delight kids and families around the globe."