Nickelodeon to develop first ‘branded attraction’ in China

Viacom has signed a new deal to develop and open its first branded Nickelodeon attraction in Southern China by 2020.

The project – that sees the kids’ entertainment firm partner with China’s Sanshui New Town Management Committee and Elite Global – is expected to cost around $1.85 billion.

The Hollywood Reporter writes that the attraction is set to be part of the Foshan Cultural and Ecological Coastal Project, which is set to bring cultural and other sectors, including tourism, sports, science and technology to the city.

“We are thrilled we will develop our first branded attraction in China, which will open up further opportunities for our recreation business in Asia,” said Ron Johnson, executive vp, Nickelodeon and Viacom Consumer Products.

"We look forward to working with Elite Global Group and Foshan to create a series of branded attractions that will appeal to kids and families across China, enabling them to connect with some of the most beloved Nickelodeon characters in the world, including SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles."

Nickelodeon’s attractions and theme parks outside the US include Nickelodeon Land at Pleasure Beach Blackpool in the UK, Nickland at Movie Park Germany and Nickelodeon Land at Parque de Atracciones Madrid in Spain.

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