Nickelodeon unveils new research studies

Nickelodeon Australia, a division of Viacom International Media Networks, unveiled two new studies yesterday.

LITTLE BIG KIDS: Pre-schoolers Ready for Life, is a global study that takes a closer look at pre-schoolers (kids aged two to five) and how their families are preparing them for an ever-changing future. From a shift in parenting trends to the expanding role of technology, LITTLE BIG KIDS offers insights into how pre-schoolers are growing and learning today.

“Every few years, an entirely new group of pre-schoolers come of age, making it critical to examine and re-examine this important life stage,” said Christian Kurz, senior vice president of global consumer insights at Viacom. “With LITTLE BIG KIDS, we’re seeing how shifts in parenting are impacting pre-schoolers today, and noting trends which will continue to impact them as they grow into kids, teens, and adults.”

Wait Until Your Father Gets Home, is a local Australian study investigating the role fathers play in their children’s lives. The findings uncovered a shifting perspective in what it means to be a dad today with the traditional role as disciplinarian dissipating, traditional gender-based roles evolving and the pressures of work impacting their ability to connect and spend time with their kids.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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