Nickelodeon and Viacom Consumer Products has teamed with Leomil to launch a new children’s footwear line inspired by the hit series Shimmer and Shine.
The multi-year licensing agreement covers several markets in Europe, Middle East, Russia and is an extension of the strategic partnership between the two.
Leomil has already seen success in the space with Nickelodeon’s hit pre-school property PAW Patrol across France, Germany, BNL, UK and MENA.
The firm is now working on a range of glitzy, playful footwear, presenting a new type of shoe within Leomil’s diverse portfolio.
The new collection will hit retailers from 2018.