Nissan partners with Brainbase to drive licensing programme

Brainbase, the venture-backed company helping licensing teams optimise their partnerships from contract to revenue, and Nissan Motor Corporation have announced a partnership whereby Nissan will unify its global licensing operations on Brainbase’s  brand licensing platform.

“Nissan has a rich history of ingenuity and innovation in the auto industry not only in their home country of Japan, but across the globe,” says Nate Cavanaugh, co-founder and CEO of Brainbase. “Our companies’ combined commitments to excellence and disrupting the status quo brought us together, and the Brainbase team is excited to support their high-growth licensing business with our industry-leading technology.”

“In a space of seemingly many software vendors, Brainbase is in league of its own in the intellectual property licensing industry,” said a spokesperson from the Licensing Business Group, IP Promotion Department at Nissan. “By partnering with Brainbase, we are setting up our licensing team for success in the present and in the future for years to come.”

Brainbase is designed to bring together every feature required to run a global licensing business at scale so licensing teams can make smarter, faster decisions. With the help of Brainbase, IP owners are able to unify their global operations into a single software platform – from deals, product approvals, royalty reporting and digital asset management to dashboard analytics.

Nissan aims to establish a win-win relationship with its customers through the automotive brand licensing business. From toys to apparel, Nissan will bring licensed product to market even faster to the fans of Nissan vehicles such as Skyline, Z and many more.

Nissan joins a Brainbase customer roster with leading global brands including BBC Studios, BuzzFeed, Chefclub, Crayola, kathy ireland® Worldwide, Moose Toys, Penske Media Corporation, SYBO Games and the Van Gogh Museum.

IP licensing platform Brainbase wins top award

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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