Action sports entertainment brand Nitro Circus has secured an exclusive deal with fashion retailer Blue Inc. to launch a new line of clothing across the UK.
The new collection will debut this summer, launching to coincide with the arrival of the Nitro Circus summer tour, taking place across the country.
The launch will be supported with a number of meet and greets with the Nitro Circus cast of action sports athletes at Blue Inc. locations across the UK.
Peter Maule, global head of licensing for Nitro Circus, said: “we are thrilled to partner with Blue Inc as we bring the Nitro Circus brand to UK retail for the first time.
“Blue Inc’s success in men’s, women’s and under 14’s fashion is a perfect fit for our fans.”
Nitro Circus has recently detailed its plans to enter the licensing arena in ‘full force’ as part of a comprehensive global consumer products strategy.
The company’s UK reach is being managed by licensing agency Lisle International.
Francesca Lisle-Grimshaw, partner at Lisle International, said: “We are delighted to be working with Blue Inc.
“Its core demographic fits perfectly with the Nitro Circus fanbase and we can’t wait to deliver a fashion forward apparel range – the first in the UK and Ireland for this brand.”