NJ Screenprints to launch Tokidoki fashion in UK

It’s a hat-trick of new signings for Bloom and the Tokidoki brand this week, as it confirms that NJ Screenprints will be launching a range of fashion apparel in the UK.

This follows the news that Blueprint is on board for stationery and VMC has signed up for fashion accessories.

Tokidoki is a pop culture brand meaning ‘sometimes’ in Japanese. It has built a worldwide following with its larger than life characters and designs showcased on products including apparel, handbags, cosmetics and collectables.

NJ Screenprints has developed a range of fashion apparel including t-shirts and sweatshirts aimed at teen girls and young adults. The collection will launch into High Street retailers such as New Look, Primark and ASOS over the coming months, with other fashion retailers launching later in 2015.

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