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Nordstrom x Nike celebrates 90 years of Betty Boop with exclusive capsule collection

King Features Syndicate and the Betty Boop brand owner, Fleischer Studios has teamed with Nordstrom x Nike to release the Nike x Olivia Kim capsule collection, featuring the fashion icon herself.

The apparel launch, developed exclusively for Nordstrom x Nike (NxN) boutiques, kicks off Betty Boop’s 90th anniversary celebration.

 Created by Olivia Kim, VP of creative projects at Nordstrom, the Betty Boop apparel is part of the Nike x Olivia Kim No Cover collection. The designs are inspired by Olivia’s childhood love of Nike and the vibrant, creative culture during her formative years growing up in Downtown Manhattan in the ‘90s.

The exclusive apparel capsule features a bespoke iteration of Betty Boop’s iconic look. As a nod to ‘90s club flyers, Betty Boop’s wink has been adapted into the Nike swoosh, and the exclusive graphic appears on jerseys, t-shirts, sweatshirts and hats, and as a hangtag on five sneaker styles.

“For 90 years Betty Boop has inspired fashion and trends with her confident attitude and bold style. We are thrilled to collaborate with Nike and Olivia Kim on this female focused collection that merges Betty’s iconic look with 90s flare,” said Carla Silva, VP and general manager, global head of licensing for King Features.

 Betty Boop has been a muse for many fashion and beauty partners throughout the years, inspiring dress designs by ZAC Zac Posen, a signature red lipstick from M.A.C. Cosmetics, runway looks by Moschino, and most recently a full line of Betty Boop x IPSY beauty products and Glam Bags, just to name a few.

As King Features continues Betty Boop’s 90th anniversary celebration in 2020, fans can expect to see a wide array of new collaborations, product lines, and signature events.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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