Noveltex has signed a deal with Turizmo for line of augmented reality-infused bedding and bedroom accessories.
Consumers will be able to use the Turizmo AR app to bring the bedding alive in what the firm is calling ‘a first in the bedding world’.
"Turizmo captures every boy’s dream of real vehicles and amazing robots in one," said Noveltex’s Mahmood Shafi.
"We’re very excited about working with the guys at Turizmo Studios on this."
Sarah Ravenscroft, director at Turizmo Studios, added: "Our ability to bring the characters alive on almost anything has created a one of a kind bedroom experience for kids. How amazing will it be to have your bed turn into a Subaru and then a robot!"
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