Firm strikes global relationship with governing body for rugby union throughout Wales.

Now CPLG scrums down with Welsh Rugby Union

CPLG Sport has added the Welsh Rugby Union to its roster.

The agency – which has worked with the RFU for a number of years in the licensing arena – will be looking to link up with new partners in categories including publishing, headwear and accessories, paper products, luggage, party products and homeware.

"We are very excited to be entering into this agreement with the WRU," said Nicola Thompson, CPLG Sport senior commercial manager. "Not only is Welsh rugby a huge brand with a presence across the world, but rugby in general has a bigger presence than ever, especially with the IRB RWC 2015 set to be held in England, with a number of matches taking place in Wales.

"This new role very much complements our relationship with the RFU and, having already developed a strong and wide ranging England Rugby licensing programme, we have a wealth of experience and knowledge in promoting major rugby brands that will enable us to make Welsh rugby as successful in the licensing sector as it has been on the pitch."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.

About dt-admin

Check Also

WildBrain CPLG starts a new chapter with HarperCollins Productions

Entertainment, sport and brand licensing agency WildBrain CPLG has further expanded its entertainment portfolio with …