Now Simon’s Cat joins YouTube’s merch shelf shopping platform

The popular animated character and star of its own published book range, Simon’s Cat is the latest brand to pick up the Merch Shelf feature across its online content offering on YouTube.

The launch arrives just as the brand has hit one billion views on its YouTube channel. The partnership with the platform means that fans can now shop for Simon’s Cat merchandise while they watch.

The Merch Shelf feature is a co-creation between YouTube and Teespring. The pair recently detailed the expansion of the shopping feature in Europe, giving content creators the chance to sell custom merchandise directly under their videos. 

The feature was launched in the US in June, which saw click-throughs grow to 30 per cent greater than all other traffic sources, a place where creators can get closer to their viewers by offering them convenient access to products they have made themselves.

Simon’s Cat, features the mischievous and often hilarious antics of a fat white cat and his owner Simon. The YouTube channel has reached 4.8 million subscribers, one billion views, six million Facebook fans and one million Instagram fans, proving him to be one of the most popular cats on the YouTube scene. 

In an industry where pets become social media stars, earning their owners an income that would make some of the biggest social media stars envious, this beloved cartoon is taking a step further in to the merch industry which is currently worth $263 billion.

Simon’s Cat will be offering fans a diverse range of t-shirts, hoodies, jumpers and baby grows. There are also Christmas options, including a sweater reading: “All I Want for Christmas is Mew”.

Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series celebrates its 10th Anniversary this year. 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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