Print on demand platform Spreadshirt is continuing with its international expansion plans, acquiring Brazilian e-commerce firm Vitrinepix.
Vitrinepix – which will now operate as a Spreadshirt subsidiary – boasts thousands of national and international brands, designers and individuals which currently offer more than 250,000 different designs to thousands of users on the platform.
The expansion into Soutgh America follows on from recent success in the US. For now, the site will continue to operate under the Vitrinepix brand and domain, with founder Viviane Mendes at the helm.
"Internationalisation and the opening up of new markets to our buyers and sellers is one of our central themes for 2014," said Philip Rooke, CEO of Spreadshirt. "Our shop partners operate globally. They have customers, clients and fans internationally, including Brazil.
"This acquisition will enable them to easily market their ideas into this growing and important market.
"We are delighted that Viviane Mendes will take the lead of our subsidiary in Brazil; she is an expert in marketing and business development. And with Vitrinepix under the Spreadshirt umbrella we have the benefit of a local partner with vast experience in the competitive Brazilian e-commerce market."